Step back, and take a look at your health organization’s business strategy. At the core, you’ve undoubtedly included things like medical care and patient wellness, but what’s your strategy for physician engagement? Do you have one?
The recent lean toward greater physician engagement in health systems is more than a trend and is rapidly becoming a sort of prerequisite to the business strategies of all health organizations. Providing high-quality care is at the heart of everything we do, and CEOs should be doing whatever it takes to keep their physicians involved in their value-based care models.
So what can you do to engage physicians, while also making them valued members in a skilled team? Here are some tips:
Tip #1: Keep the physicians involved in the business structure.
Physicians might be experiencing increased workloads, but most want to be involved in the betterment of the practice. This could mean opening board positions for physicians within your organization, giving them opportunities to learn more about industry trends and best practices, or including them in the business planning and organizational development processes. You know just as well as we do that healthcare is changing, and now more than ever, physicians need to know that they are seen, heard, and that their input matters.
Tip #2: Find physicians who align with your organization’s vision.
The health teams within your organization should be a direct reflection of your organization’s values. Ensure that all employees, physicians included, share, understand and believe in your organization’s vision. Although leadership styles vary, successful physician leaders will always have a few skills, including those relating to honesty, communication, and respect. It’s no surprise that teams are more successful when everyone’s on the same page and when everyone feels respected. Physicians who align with your organization’s vision are more likely to engage than those who do not.
Tip #3: Be open about the existing challenges.
As a leader or CEO, it can be easy to sugarcoat organizational challenges in an attempt to appease team members or as a means to avoid conflict. But did you know that the best way to acquire conflict is to avoid it? The changes occurring in healthcare have been rapid, and just the act of keeping up with them can be a costly task, not to mention finding ways to successfully deal with them. Don’t be afraid to be open about these challenges, and don’t be afraid to invite physicians to engage and offer feedback on possible solutions.
Tip #4: Simplify your teambuilding process.
Analyzing credentials, interviews, and following up with referrals—sure, these are all great tips for hiring individuals and building teams. But at the end of the day, it all comes down to this: Will this individual be a good fit for this team or in your organization? In addition to finding high quality, efficient physicians, find physicians who are more likely to engage with your organization. For instance, seek physicians who are enthusiastic, with leadership skills, and who work well on teams, as these are the ones who will support and engage with your value-based business model.
Tip #5: Improve physician satisfaction.
Physicians who are satisfied with their jobs are more likely to feel passionate about their organization’s future, which, in turn, motivates their involvement. It’s that simple. Be sure to always offer pay that is fair, as well as opportunities for physician education and growth, and provide goals and solutions that physicians can trust and believe in.
COORS’ Physician Advisory Council (PAC) builds the platform to create alignment between the medical staff and administrative leaders. The goal is to create a fully integrated organization where physicians are involved in the direction of the organization’s strategic focus. To learn more, contact us at www.CoorsHealthcareSolutions.com.